Today, 1 November, EICOM and Oversætterhuset have submitted their official merger plan to the Danish Commerce and Companies Agency to join forces and become TextMinded Danmark A/S during the first quarter of 2012. The new company aims to set completely new standards for what constitutes an innovative communication company.
Britta Aagaard, CEO of Oversætterhuset: “Modern communication is founded on the ability to communicate your values in any language and across any medium. At the same time, the utilisation of communication platforms and media has grown so advanced that any successful branding strategy needs to incorporate authoring and localisation processes right from the start. With its wealth of experience in optimising complicated workflows, TextMinded Danmark will be capable of assisting its clients in every phase of their communication process.”
Robert Etches, CEO of EICOM: “Over the past months our two companies have run several joint projects, and we simply complement each other in so many areas. And we have seldom crossed swords in the marketplace because our competencies lie in complementary, but different fields. Together, we will be offering our clients a level and depth of experience and skills that is second to none.”
Aggressive growth strategy
Yesterday, 31 October, employees at the two companies were informed of the aggressive growth strategy and the many other perspectives involved in the merger plan. “It’s not just our intellectual competencies and technological skills that offer great synergies. Everywhere we look, we find shared values. These are what make us truly strong,” continues Robert Etches. “Ultimately, it is these values and our great new team of employees and vendors that will enable us to provide best-practice solutions across industries and sectors.”
Jan Strandkvist, Sales and Marketing Director, EICOM: “TextMinded Danmark will have Denmark’s largest and most experienced in-house translation team. Together with our project managers, this will be crucial for the level of quality and the comprehensive range of services we will be able to provide. Talking with our clients, not at them, has always characterised both companies. By bringing together our experience, our technological know-how and our many services, TextMinded Danmark will be even better placed to work closely with clients and help them put together solutions for their problems. It’s important too that we will be bigger. As in every other industry, the requirements made on the top providers are so high that your organisation has to have the size and depth to provide premium services. EICOM and Oversætterhuset have always been known for their innovative approaches and TextMinded Danmark will be able to raise the bar even higher.”
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EICOM